As Chip Conley has written in PEAK, his best-selling book, peak-performing organizations create peak experiences for all those they come into contact with. In this workshop, you will learn how you can focus on the Hierarchy of Needs for your employees and customers.

Chip Conley is the founder, president, and CEO of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow. Voted Most Innovative CEO in the San Francisco Bay Area, Chip is the founder of San Francisco's annual Celebrity Pool Toss fundraiser. Chip received his BA and MBA from Stanford University.